Making an Offer They Can't Refuse| CorkCRM

making offers for customers to get a signed contract like a boss Every small business owner understands the struggle to stand out. As a painting contractor, that struggle is even greater. You're swimming in a vast sea of competition, vying for new business as big-name companies and other smaller enterprises attempt to do the same thing. Meanwhile, customers must consider their options and decide which business is best-suited to their needs – a decision which, in the case of multiple, indistinguishable companies, often comes down to price.

It is for this reason that the question of "Why us?" is such an important one to answer. Your priority is to differentiate yourself from other companies in your industry, to show that you have the qualities necessary to dominate the market and provide utmost satisfaction for your customers. The best way to achieve this is to tell clients what makes you the best at what you do. By showing your customers how you stand out among the rest, you redefine your value and confirm that there is no better person for the job at hand.

Take it from The Godfather's Don Vito Corleone: you've gotta make 'em an offer they can't refuse. Below are four ways you can market yourself to convince clients that they should hire you over your competitors.

We do a better job.
This should be a given – clearly, you want customers to feel that you're the most experienced contractor in the area. But how you market this can have a huge impact on how convincing you are as a local authority in the field. Don't just say, "We're the best around." Show that you're the best by providing thorough information about how you work and what measures you take to ensure that the end result is picture perfect. Include notes and photos from recent projects on your website. If you're going over a proposal, add value by going through the details of the job in great depth. These are useful measures for proving your legitimacy and building a reputation that puts you several steps ahead of the competition.

We're here for you.
Part of demonstrating your value is indicating to the client that their happiness is your number-one concern. One component of this is access. While bigger, well-rooted companies might have a more impressive reputation, they might not be able to offer the same kind of customer care and attention as a smaller business. Use this to your advantage by incorporating it into your marketing strategy. Give clients and prospects your contact information and explain that you'll do your best to be on-hand if ever a question, concern, or problem arises. Another component of maintaining customer satisfaction is understanding their needs. Make it a point to assure the client that, above all, your job is to meet their expectations and deliver an end result that is acceptable, if not exceptional. If customers feel like you'll do whatever it takes to make them happy, they'll be more likely to hire you than someone who seems more concerned with improving their bottom line.

We're willing to adapt.
Similar to the previous point, establishing your adaptability illustrates that your key focus is on producing happy clients – even if that means altering your plans. As a professional, it's easy to get caught up in the idea that your way is the right way, and that your designs for a project are exactly what the customer is looking for. But sometimes plans change, and sometimes a client's expectations aren't what you thought they were. To some extent, it's true that "the customer is always right". Show that you're compassionate and considerate of shifting demands, and you'll find that much of your competition falls by the wayside.

We offer a better value.
This isn't necessarily about pitching the lowest price; it's about marketing yourself as the most cost-effective option. Sure, other companies might provide cheaper services, but what does this really mean? What does it say about the quality of their product? What corners are being cut? Even if your services are more expensive than those of your competitors, you can demonstrate your value by providing a cost break-down and discussing the benefits of paying the higher price. Maybe you use a top-of-the-line, long-lasting paint brand, or you offer extras that other contractors don't. Convey this information on your website, in marketing materials, and during face-to-face conversations. Details like these can greatly influence a client's decision about which contractor is really the most fitting choice for their home improvement needs.