5 Questions You Should Ask Every Client Before the Job
What if we told you there was a method you could use to improve customer relations, achieve optimal project results, and gain new business in the meantime? One of the simplest ways you can accomplish these things is by knowing which questions to ask your clients. Asking the right questions will not only make you seem more professional; it will also allow you to have a better understanding of what customers are looking for. Here are some things you should ask before beginning any home improvement job.
"How did you hear about us?"
This is a great way to learn more about the success of your marketing strategies. You may find that a certain website is generating a lot of business for you, in which case you might choose to increase spending on that page. Maybe most of your business is coming from referrals, and you'd be better off putting your energy towards reaching out to past customers. Asking this simple question can tell you a lot about what's working -- and what isn't -- in regards to your advertising tactics.
"Why did you choose us over our competitors?"
Sometimes, improving your business model is as easy as knowing what you're doing right. Do your clients appreciate your low prices? Have they heard good things about your customer service? Were they inspired by something you posted on Facebook, Twitter, or Instagram? Understanding where your strengths are will help you emphasize the areas of your business model that are most conducive to lead generation. It will also give you some knowledge as to what the customer is expecting from your services.
"What made you decide to start this project now (rather than last month or next year)?"
Asking this kind of question can provide you with valuable insight about who you should be targeting and when. If your client tells you that they're making the purchase now because their youngest child is finally out of the house, you'll know that it's a good idea to cater your services to older couples who now have the time and money to tackle a home improvement project. Similarly, you may wish to decrease ads targeting younger prospects who are less apt to seek out a contractor.
"What are your primary expectations?"
Of course, one of the keys to ensuring that a job is done correctly is making certain you know what the customer has in mind. Don't assume that you know what your client needs; ask them to be explicit about their goals for the project. Are they hoping for a space that's warm and cozy? Are they going for a more modern look? Is this going to be a space for large family gatherings? Try to get a feel for the client's specific objectives. That way, you'll be better able to produce a satisfactory end result.
"Do you have any concerns that should be brought to our attention?"
You might think that customers will come right out and talk about their worries related to the job, but this is not necessarily the case. Show the client that you care about their uncertainties and want to take them into account. Write down any concerns that they mention. Ease their mind by reassuring them that their satisfaction is your chief goal, and that you will do everything in your power to meet their needs. Knowing about your client's concerns will make it less probable that you'll make a mistake; asking about them will send the message that you're committed to making your customers happy. This question could save you a good deal of time and money, and making your client feel more at ease is icing on the cake.
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