How to Use Twitter to Generate Painting Leads
Unsurprisingly, social media has become the source of considerable lead generation for various businesses. Perhaps more surprising is the fact that Twitter, typically thought of as a sounding board for bored millennials, is one of the most important social networking sites for those seeking to expand their marketing reach. A recent study indicates that Twitter users are three times more likely to follow brands than Facebook users, and that the average income and above-average education of these users create a higher propensity for interacting with brand pages1. This means a relatively greater probability that Twitter interactions will produce solid leads.
Below are some tips for getting the most from your Twitter marketing experience.
Pull in followers.
Having a Twitter profile will do little good if it's not done correctly. Though maintaining your profile requires continual work and attention, ensuring that your internet presence is drawing in followers will guarantee a more expansive marketing base. Map out time in your weekly schedule to enhance your profile with photos and updated information. Add the Twitter icon to your website with a link to your page. Post to other networking sites encouraging people to "follow" your Twitter account. These small efforts will help you attract a greater number of supporters and, possibly, new clients.
Promote your painting company, your website, and your work.
Like other social media venues, Twitter offers an ideal setting for self-promotion. Take advantage of the high exposure to consumers by giving potential clients an idea of who you are and what you do. Use your company's profile to build the reputation you most desire for your business. Write an account headline that reflects the professional purpose of the company, and upload your logo as the profile picture. These moves allow for increased visibility and better chances of connecting with interested consumers.
You can also use Twitter to showcase your work as a painting contractor. Tweet photos of recent jobs (with client permission, of course) and find creative ways to mention the services you provide. You should also supply regular links to your website, your blog, and customer referrals, as cross-linking between different marketing mediums will make it more likely that your company shows up in online search results.
Engage with your community.
Most crucially, successful Twitter marketing requires that you interact often -- very often -- with your Twitter community. The more content you produce, the greater reach your business will have. Boost brand awareness by tweeting updates regarding your company, your projects, and your work team. Incorporate some humor in your Twitter feed (because, seriously, there's a meme for everything now). Treat your Twitter followers like good friends, wishing them well on holidays and keeping them in the loop about the latest company developments. Engaging with your followers shows that you're different from the rest and more committed to customer relations than your competition. It's the best way to keep current supporters hooked, attract new supporters, and foster your reputation as the best in the business.
1. Jay Baer. "7 Surprising Statistics About Twitter in America." Convince & Convert, 2010.
What's next?
How Social Networking Can Enhance Your Business Facebook. Twitter. Instagram. You know these sites are all the buzz. But did you know they're also great tools for contractors? Read on for more.
6 Ways to Generate a Following (And Expand Your Clientele) Looking to put your company on the map? Follow these tips to build a stronger connection with your community and attract more clients.