What is CRM Software?

If you're a business owner, you've likely heard a lot about a miracle software called "CRM". You've been told that CRM can work wonders for your business, but you're not sure about the specifics: What is it exactly? Why is everyone so excited about it? Most importantly, Should I invest in CRM for my business? 

You've got questions; we've got answers. Read on to get the details on CRM software and its many advantages for business owners. 

What does CRM stand for? 
CRM stands for "customer relationship management". 

What does CRM software do? 
On its most fundamental level, CRM tracks customer information and the interactions you have with those customers. However, many CRM providers (like us) go beyond this basic function to help users schedule appointments, create sales proposals, sign contracts, schedule jobs, and keep track of employee timecards. 

How can CRM help my business? 
CRM offers a wide variety of benefits to users. Our software allows you to automate time-consuming administrative responsibilities, eliminate human error, customize and keep track of important documents, and expedite tasks like collecting contract signatures by letting you complete them online. All of this will make you appear more professional and help you and your clients stay organized and up-to-date throughout the business process. 

Should I be using CRM? 
Like any business decision, knowing whether CRM is right for you requires weighing the costs and benefits according to the unique needs of your enterprise. Nonetheless, as creators and users of CRM software, we strongly believe that the ease and time-efficiency afforded by CRM makes this software well worth the fees. Click here to read about the features of CorkCRM and find out if it's the best option for your company. 

How can I learn more about CRM software? 
Talk to us! Click here to reach out and learn more about everything that CorkCRM can do for your business. 

Related post: Getting Your Team On-Board with CRM Software