Tweaking Your Painting Website to Draw in More Clients

Ever wondered if your painting company's website is drawing in enough traffic? Maybe your site is getting a lot of visitors, but few of them are calling you to move forward with the job. This might lead you to ask the obvious question: What's wrong with my website? 

It's a reasonable thing to ponder. Your site might provide all of the essential information that your clients need to know, but if it isn't getting you the calls you want, there could be a problem. 

Below are some possible factors that are keeping your website -- and your business -- from attaining its full potential.

It looks the same as every other website.

Originality is hard to come by these days, but that doesn't mean your painting website can't have its own unique flair. If your site isn't clearly distinguishable from others, potential clients might skip over it in search of something that appears fresher and more innovative. Come up with a design that is both eye-catching and user-friendly. Soon, people will be raving about how cool your website is, and you'll see a marked difference in web traffic.

It doesn't engage people.

Your website should go beyond simply stating the facts. Find ways to interact with potential customers and give them a feel for your personality and your interests. Start a blog and post about your most recent projects or a new paint brand you've tested. Add a place where people can leave questions, comments, or reviews, or -- better yet -- incorporate a 'live chat' box where customers can instantly communicate with your sales team. A site lacking in customer engagement might attract visitors, but it probably won't keep them around. Turn your company's website into a social space where you and your clients can get to know one another.

It doesn't include enough CTAs.

Even the most intrigued customer might be discouraged by a confusing website. Perhaps you yourself can remember a time when you were ready to take the next step in a sales process, but were unable to figure out how. Maybe you weren't sure what you wanted to do, but a little more coaxing would've done the trick. This is where calls to action (CTAs) come in. A CTA is simply an instruction (often in the form of a button) which promotes immediate action, whether that action is to "Find Out More", "Schedule a Call", or "Start Your Free Trial". Ideally, your painting company's website should include a CTA on every page, compelling potential clients to make a decision.

It hasn't been updated in a while.

When you're busy completing everyday tasks and conducting other business, it's easy to let your website fall to the wayside. But if your services page is outdated and your last blog entry was posted a year ago, your company's legitimacy may be questioned. People might wonder whether or not you're still in business, or whether your location or phone number has changed. In contrast, a company whose website was just updated the day before is clearly committed to maintaining their web presence, and will likely receive more calls.

It's not optimized in search results.

Even if you've done everything right up until this point, if your search engine optimization (SEO) isn't up to par, your web traffic is going to be limited. SEO refers to your website's visibility in unpaid search results -- that is, how many times your company's name shows up on Google and other search engines outside of paid ads. This can be increased by publishing more relevant content, doing more cross-linking throughout your site, and updating your content more regularly, among other things. For more tips, visit our blog post on improving your painting company's SEO.

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