Tips and Tools for Better Audio Marketing


By corkcrm | July 19, 2018 | Start a Painting Business | No Comments


telephone manner, audio marketing, voicemail, audio blog, radio advertisingClients can only get so much from written content. They might be able to learn about who you are and what you do, but they won't truly know how they feel about you until they hear you speak. 

The human voice has the capacity to convey a lot of important details about a person's personality and attitude. Ever gotten into a fight because somebody sent you a text message that sounded mean or apathetic? Maybe they didn't mean for it to come off that way, but given the nature of texts, emails, and other written forms of communication, you can't always tell. Similar issues of ambiguity can arise in contractor-client relationships. 

It's because of this that contractors shouldn't rely solely on visual marketing measures. By putting more focus on your audio presence, you can connect with clients on a deeper level, putting a voice to your name and creating a friendlier presentation of your company. 

Here are some audio marketing tools that are essential but too off overlooked:

Telephone Manner

It might seem like second nature to be pleasant when you're on the phone with clients. But oddly enough, not everybody is. I can't count how many times I've gotten off the phone with a customer service representative and said, "Wow, he/she was not in a good mood." 

Whenever dealing with customers or potential customers, you should be conscious of how you're speaking and what your tone and choice of words indicate to the listener. Do you sound approachable? Or is there something off-putting about the way you're expressing yourself? A cheerful phone presence can be the key to winning new business and retaining past clients.

Voicemail

Here's a more subtle, but nonetheless effective, way of marketing yourself. If your voicemail greeting sounds lackluster or doesn't provide enough information to the caller, people may not even bother leaving a message. 

Leave a greeting that offers plenty of pertinent details -- your name and your company's name, a statement that you're not available at the moment, when they can expect their call to be returned, etc. The more cheerful and accessible you sound, the more likely it is that callers will maintain interest in contacting you.

Audio Blogs

We've written several posts on why your painting company should have a blog. While regular, written blogs are great, incorporating an audio blog post every now and then is even better. Give your followers a chance to hear you speak on something that you're passionate about, whether it's business management advice or a cool new product that you've recently tested.

Podcasts

Similar to audio blogs, podcasts offer people the opportunity to experience your content on a more intimate level. A podcast is a series of audio episodes on any given subject. You may choose to speak about products you recommend, projects you're working on, or simply your relevant thoughts for the day. 

Though it's true that podcasts require a lot of time, energy, and creativity, having a podcasts exudes professionalism and commitment to customer engagement. If you do it right, it won't be long before you've got an audience of dedicated listeners.

Radio Advertising

Though this is a more expensive means of audio marketing, it's probably the quickest way to reach out to a large number of people in your area. 

People tend to trust the brands they've heard of over those they've never encountered before. The more that people hear your company's name, the more liable they are to think of you when they decide to take on a new home improvement project. Customers equate visibility with reliability. Take advantage of this and become more visible by giving radio advertising a shot.

What's next?

4 Ways to Perfect Your Painting Company's Blog As we've discussed before, your painting company needs a blog. There's a good reason so many businesses have taken to blogging as a means of marketing and self-promotion...Continue Reading

Pushing Potential Customers Off "The Fence" You've gone over everything: the scope, the schedule, the costs. It's all been laid out, but your client is still wishy-washy about the final decision...Continue Reading