Choosing a Contractor Lead Generation Company| CorkCRM

get more customer leads for your painting contractor business with generators

As far as business strategies go, using lead generation services is near the top of the list for convenience and efficiency. This is especially true for contractors. Whether you're looking to locate new prospects in your area or expand your target population, lead generators can help you out by providing a cross-referenced, pre-sorted list of contacts who may be interested in your services. Basically, it's a business owner's gold mine. You set your preferences, and the company delivers optimized results.

While the decision to sign up for these services is almost a no-brainer, choosing the right lead generation company can be a little less straightforward – and, certainly, it's not a choice to be taken lightly. When you're paying good money for access to these services, you want to be sure it's the best fit for your business. Below are some important factors you should consider before committing to any lead generation company.

Price
This is perhaps the most obvious aspect that you'll take into account. Spend some time comparing different companies and evaluating the costs of their services, as well as how their services are priced. Will you pay a fixed monthly fee, or are you paying for each lead? How well does your budget accommodate the additional cost? Do you feel like this company is worth the price it's charging? Determining the answers to these questions may call for some serious calculating, but it's necessary if you wish to find the most cost-effective solution.

Contracts and Fees
Does this company require a contract? If so, what are the penalties for breaking it? Talk with a representative to find out if there's a minimum contract term, and ask if there are any undisclosed monthly costs or cancellation fees. If you don't do your research, you could end up stuck in a long-term contract, which can be a frustrating (and costly) predicament.

Competition
Some lead generators only sell prospect information to a certain number of clients. Signing on with a company that sells to a few contractors exclusively will be a lot more beneficial than choosing a company that doesn't limit its sales. In fact, if you're willing to pay a premium price, some companies will sell their leads to your business alone – which could put you bounds ahead of your competition.

Lead Sources
Where a company gets its leads is also a critical factor to consider. You may find that a company buys leads from a third party and then resells them to their clients, meaning these leads might have already been sold to other contractors. Look for a company that generates its own leads via search engines rather than purchasing them from another company. These leads may cost more, but they'll also be much more helpful in building your clientele.

Company Size
This is purely a matter of preference. Would you rather work with a larger company that has the potential to generate more leads, or a smaller enterprise that has excellent customer service? Think about what kind of lead generator is best suited to your business model and personal priorities. Maybe you're willing to sacrifice that exceptional customer experience for more business. Then again, maybe your main concern is that you like and trust the company with which you're working. Take some time to think about what you, as a contractor and a customer, are looking for.