3 Benefits of an Industry-Specific CRM

For the modern business owner, it may feel as though your CRM options are endless. Though the notion of CRM software has only been around for the past couple decades, it has taken off considerably in recent times, with new companies sprouting up by the hundreds each year. And with a boost in the number of CRM products, we've also seen a growth in software that is specialized for use in specific industries and business environments. 

This can make deciding on the best CRM brand somewhat more difficult. Many companies are forced to choose between big-name, broad-spectrum CRM products and lesser-known brands that have been created expressly for their industry. While it's tempting to go with the former, there are some key benefits to choosing an industry-specific CRM.

It's easier to integrate into your business.

Though some of the more universal brands of CRM are often customizable, picking a software that was developed primarily for your company is the better, faster way to go. These programs typically include all the built-in features you need to run your business. 

For example, if you work in home improvement, it's not a bad idea to purchase CRM that offers tools for creating proposals and signing contracts -- you won't have to struggle with incorporating these features yourself, and you'll be getting a greater value for your money. No matter the prestige, a big-name brand simply won't provide the same functions as a program that was built with home improvement contractors in mind.

It's more user-friendly.

Because vertical applications are designed for your industry, you and your workers will be more likely to adapt quickly to the new technology. You'll be more familiar with the systems and terms used, as the product was crafted by someone who has intimate knowledge about your line of work. Furthermore, your employees will have less trouble implementing the software into their work routine. 

Ultimately, this will lead to a more comfortable fit between your business and the CRM program. You don't want to spend extra time acquainting yourself with the terminology of the software. Instead, you want a product that speaks your language.

It can do more for your company.

In the end, the biggest benefit of an industry-specific CRM is that it's the more effective choice for your company. With features aimed at helping members of your industry run a more successful business, it's more likely this type of CRM will achieve the desired result (without you having to spend an unnecessary amount of time and money on customization). Instead of searching through better-known, "one-size-fits-all" brands of CRM, look for a software that was made exclusively for you and your customers.

Learn more about what CorkCRM can do for your painting business.

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